"This year, we are breaking away from a traditional upfront presentation to engage with advertisers in a series of conversations that will focus on the development of ideas that leverage our brand strength to meet the goals of our partners," said Donna Speciale, president of Turner Entertainment and young adults ad sales.
Cartoon is set to premiere a handful of new series in 2013, including action-adventure series based on DC Comics and Warner Bros. Animation: "Teen Titans Go" and "Beware the Batman."
Cabler premiered Nick Cannon-produced sketch comedy skein "Incredible Crew" last week.
Click here for more television news on Variety.com.
Source: http://www.businessinsider.com/cartoon-network-is-ditching-upfront-ragers-for-a-roadshow-2013-1
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